1997
Hello, I'm Eileen!
I have always had a sweet tooth and a passion for baking. While most children spent their time in the playroom, outside in nature or in the reading corner, my favorite place to be was the kitchen from a young age. There I could cook, bake and let my creativity run free.
2013
The origin of my diet
For many years, baking was easy for me: I had the ingredients in my head, the equipment was ready to use and the steps were child's play. But that quickly changed when my father, my little sister and I were diagnosed with gluten and lactose intolerance. Suddenly I could no longer make my favorite recipes in their original form.
It was immediately clear to me that I would not give up my passion for baking so easily!
A solution was needed!
I started trying out alternative ingredients that were both healthier and compatible with gluten and lactose intolerance.
I quickly realized that baking without gluten, lactose and refined sugar is not that difficult!
Where I once used butter, I now use coconut oil. The wheat flour has been replaced by oat flakes and dates or coconut blossom sugar are used instead of refined sugar.
2016
Healthy eating - a new passion
Through my interest in nutrition and their influence on our bodies and our well-being, I delved deeper and deeper into the diverse world of healthy food and discovered many other ingredients that I soon could no longer live without. I also quickly convinced my friends with my own creations that using healthy ingredients does not mean compromising on taste.
2017
Healthier snacks without compromise
Because while I had to rethink the ingredients, one thing remained the same:
For me, taste comes first!
I was soon able to provide sweet culinary highlights at many private events, such as birthdays, weddings and company anniversaries.
2018
My hobby becomes a business
As demand continued to grow, I developed a logo, I created a website and shared my progress on Instagram. This is how companies, cafés and the press soon became aware of me.
I was overwhelmed by the great interest, developed my recipe further and created even more varieties of Lini's Bites. Due to the large number of requests, the capacity of my Munich kitchen was quickly completely used up. At first I was a little hesitant, but encouraged and supported by my partner Claudio, I dared to take the next big step towards self-employment.
2018
Mission: Production
A months-long research marathon began, which was marked by many setbacks, despair and sleepless nights. Many producers said "The product is far too complicated" and "The complex recipe cannot be produced by machine". "Look for cheaper and easily available ingredients," many also advised me. But compromising on taste or the recipe was not an option for me from the start.
And so the search for a suitable production continued for many unsuccessful months until we finally found a small family business that still works by hand and could produce my snack exactly according to my ideas and wishes.
2019
Lini's Bites comes onto the market
So we were finally able to start planning further. In close cooperation with the production facility, we began looking for new ingredients, packaging material and developing suitable sales channels. One challenge followed the next and the high quality standards did not make our work any easier. But we stuck with it despite the many setbacks, hours of research and countless unsuccessful attempts and can now proudly say:
"The work was worth it!"
2020
Mini-addition to the Lini's Bites team
At the end of 2020 I became pregnant and my partner Claudio and I were very happy.
Of course, I also wanted to continue to take care of my other baby, Lini's Bites. Claudio has therefore been on board at Lini's Bites since the beginning of 2021 and supports me in the day-to-day processes.
2021
Mom, CEO, and Partner
Even though it can sometimes be challenging to find the balance between family and start-up life, I am very grateful that we can learn more from each other every day and grow together.
Our daughter Olivia was born in July 2021.
And since then, she has enriched our lives with her lively personality. She also takes after me because she has just as much of a sweet tooth as her mom.
2022
Lini's Bites inspires
The Lini's Bites team now consists of more than 23 people and we have a beautiful office in the heart of Munich's Glockenbachviertel.
In addition to chocolate bars, our range now also includes filled chocolates in a chocolate coating (“Pralinis”), sweet nut creams (“Spreads”) and chocolate drops for baking and snacking (“Chocolinis”). I am also very proud of my two baking books “Natural Sweets” and “Lini's Sweets” and my cookbook “Simply Vegan”.
2023
A second fire
In 2023, Claudio and I joined forces again and founded getvuel. We were keen to create a new product line, but it simply wouldn't have fit with Lini's Bites.
Our second brand, getvuel, represents the same values as Lini's Bites, but focuses on protein products such as protein powder, protein spreads and protein bars.
The products naturally provide the necessary support for body and mind, especially for more physically active people.
Because they are also vegan, gluten-free and made without soy or refined sugar, they are also suitable for people with intolerances.
Challenges require new approaches
Who would have ever thought that something so beautiful could arise from a supposedly limiting intolerance?
For me, a vegan and gluten-free diet without refined sugar still has nothing to do with giving up or restricting anything, and my goal is to show how simple this diet can be.
On the one hand, I prove this with the Lini's Bites products and books, and on the other hand with the content that we publish on Instagram, our blog and on YouTube. ☺️
And you know what? We're far from finished. ❤️
Lini's Bites creates moments of enjoyment for EVERYONE:
Naturally sweet snacks without a guilty conscience and without having to do without.
Thank you for supporting and accompanying us on this amazing journey – I'm looking forward to everything that's still to come! ❤
You can also get inspiration, tips and tricks for a vegan and gluten-free diet as well as insights into my everyday life as a startup founder and mom via the following channels: